Jimmy John's Sees Crazy Lines Today

by Geoff Garbacz | 04/21/2016 02:57 PM

Across the nation, Jimmy John's is doing more business than they have on any day. Why?

The sub shop is offering $1 subs from 11:00 a.m. to 3:00 p.m. The lines compare to the TSA on a bad day. What does this say about our country? The retail shopper or customer wants a deal. The lesson to be learned here is buy stocks that understand this or focus on those retailers at the high end where price is no concern.

A retailer that is not in the luxury market needs to offer the perception of value.